Why Paying Yourself First is the Key to a Thriving Business

calculator, pad of paper, glasses, keyboard, and a plant. With the word "money"
Golden triangles with the words "made" and "Toria Troxel Time Wealth Strategies"
building blocks stacked in a triangle with different budget items as icons with the word "simple"

The Problem: The Scarcity Mindset

Many entrepreneurs follow this flawed formula:

Revenue – Expenses = Profit

They cover bills, overhead, and business investments, hoping there’s something left for themselves. The problem? There usually isn’t.. This creates a cycle of feast-or-famine finances, where personal wealth is always the last priority.

A Better Approach: Pay Yourself First!

Successful business owners flip the equation:

Revenue – Profit = Expenses

By setting aside a percentage of your income for yourself first, you ensure your business serves you—not the other way around. This simple shift creates a financial cushion, reduces stress, and forces your business to operate more efficiently.

How to Make It Work

  • Set Up a Profit Allocation System – Create separate accounts for profit, taxes, owner’s pay, and business expenses. Every time you get paid, allocate a percentage to each. Pro tip: Park your tax savings in a high-yield account so it earns interest before tax season rolls around.
  • Start Small & Build Up – If margins are tight, start by setting aside just 1% of revenue. As you refine your processes and increase efficiency, gradually raise that percentage. Every little bit adds up!
  • Treat Profit as Non-Negotiable – Profit isn’t what’s leftover—it’s a priority. Structure your business so that it supports both growth and your personal financial security.
  • Adjust Expenses to Fit Your Paycheck – Instead of adjusting your pay to fit business expenses, adjust your expenses to fit after you’ve paid yourself. This forces you to run a leaner, more efficient operation.

The Bottom Line

When you prioritize paying yourself, you shift from working for your business to truly owning it. You gain financial confidence, reduce stress, and build a business that supports the life you want—rather than one that constantly demands more from you.

If you’re ready to create a financial system that ensures both stability and growth, my team is here to help. Reach out anytime—I’d love to chat!

Toria Troxel Time Wealth Strategies

Toria Troxel

Time Wealth Strategies

toria@timewealthstrategies.com

 
Black decorative swoosh
Mills & Mae