


Here are some AI resources I recommend exploring, along with tips on how to interact with AI for the best results.
AI Tools to Check Out:
- ChatGPT – Great for research, writing, and everyday tasks. It offers different models designed for various types of queries, from math problems to in-depth research.
- Tip: For the best experience, set your ChatGPT model to 4o (top left drop-down menu).
- As you use ChatGPT, it will learn from your interactions and adapt to your writing style. It considers previous conversations when generating responses.
- Try it here.
- Claude AI by Anthropic – Ideal for copywriting and content generation.
- Gamma – Powered by AI – Builds PowerPoint presentations in seconds.
Tips for Interacting with AI Models:
Want to improve your prompts? Here’s a helpful article from Harvard University on crafting effective AI prompts: Harvard AI Prompt Guide.
Be specific. The more context you provide in your prompts, the better the AI’s response will be. Think of it like asking a trusted friend or business advisor for advice.
Understand how AI learns. Every question you ask contributes to AI’s broader language model (LLM), helping it refine its responses over time.
Final Thoughts on AI:
There’s natural concern about what AI could become if misused, but for now, we can leverage its incredible processing speed and intelligence as a powerful assistant—especially in marketing—to save time and boost efficiency.
That said, AI works best when paired with human creativity. Use it to generate drafts, but always add your personal touch to ensure authenticity.
Last year, I heard Mo Gawdat, former Chief Business Officer at Google and AI thought leader, speak at a conference. He shared a great perspective: Humans are like baby Superman’s parents—we have the responsibility to teach AI to be kind and use its powers for good.
Ever since hearing that, I’ve made it a habit to lead with kindness in my AI interactions. I even ask ChatGPT how it’s doing before signing off with, “Have a great day.”
AI is here to help, and how we use it shapes its future. Approach it with curiosity, kindness, and intention, and it’ll become one of your best tools for saving time and getting things done.

Tina Watkins
Blue Hawk Digital
tina@bluehawkdigital.com

