


The Problem: The Scarcity Mindset
Many entrepreneurs follow this flawed formula:
Revenue – Expenses = Profit
They cover bills, overhead, and business investments, hoping there’s something left for themselves. The problem? There usually isn’t.. This creates a cycle of feast-or-famine finances, where personal wealth is always the last priority.
A Better Approach: Pay Yourself First!
Successful business owners flip the equation:
Revenue – Profit = Expenses
By setting aside a percentage of your income for yourself first, you ensure your business serves you—not the other way around. This simple shift creates a financial cushion, reduces stress, and forces your business to operate more efficiently.
How to Make It Work
- Set Up a Profit Allocation System – Create separate accounts for profit, taxes, owner’s pay, and business expenses. Every time you get paid, allocate a percentage to each. Pro tip: Park your tax savings in a high-yield account so it earns interest before tax season rolls around.
- Start Small & Build Up – If margins are tight, start by setting aside just 1% of revenue. As you refine your processes and increase efficiency, gradually raise that percentage. Every little bit adds up!
- Treat Profit as Non-Negotiable – Profit isn’t what’s leftover—it’s a priority. Structure your business so that it supports both growth and your personal financial security.
- Adjust Expenses to Fit Your Paycheck – Instead of adjusting your pay to fit business expenses, adjust your expenses to fit after you’ve paid yourself. This forces you to run a leaner, more efficient operation.
The Bottom Line
When you prioritize paying yourself, you shift from working for your business to truly owning it. You gain financial confidence, reduce stress, and build a business that supports the life you want—rather than one that constantly demands more from you.
If you’re ready to create a financial system that ensures both stability and growth, my team is here to help. Reach out anytime—I’d love to chat!

Toria Troxel
Time Wealth Strategies
toria@timewealthstrategies.com

